Bam! Kapow! Do you love poptastic prints, monochrome or so-hot-right-now slogan tees for children that pack a punch? Good-o! Read on to discover where to find some affordable and funky threads for kids that are made right here in Melbourne.
️Who: Andrea Goulding, KaPow Kids
️Where are you based? Carlton North, Melbourne, Australia
️When was KaPow Kids established? July 2013
️Why did you decide to create a children’s clothing label? It started as a hobby because I was a bit bored on my days off from my part-time job as an architect. I needed a creative outlet on my days home with Flynn (now 3 years old), so started an Etsy shop selling appliqué tees and onesies for babies.
️KaPow has printed clothing and dribs (dribble bibs) in funky easy-to-wear shapes just perfect for busy kiddies. Where do you find your inspiration? Most of it is just in my head. KaPow reflects my own style and love of quirky prints. But I do find inspiration everywhere I look. I’m always on the lookout for cool prints and constantly searching for different and unusual fabrics. Pinterest and Instagram are great for sourcing ideas.
️There’s a lot of market competition, how do you keep ahead of the pack? When I first stared a year ago, there wasnt too much competition, but I’ve noticed one year on there seems to be lots of little cool handmade labels popping up every day – which can be quite scary. I hope that the name and the brand is strong enough to withstand all the new competition. We are constantly bringing out new things which I think helps. I am always learning and trying to improve things, and also working on creating more of my own fabric designs.
️Is it possible to have a work/life balance? I’m so glad that through doing KaPow, I can work from home. It makes it so much easier to look after Flynn. But having your own business means you are pretty much constantly working, which can be a little stressful, but luckily I love my job.
️Best piece of business advice you’ve received? To be honest I haven’t had anyone really give me any business advice yet! I welcome any advice though, as sometimes I seriously am just winging it!
️How has Instagram changed the way you advertise your brand? I am addicted to Instagram, it’s the perfect platform for me to engage with followers and fellow makers. I really hope now that Facebook has taken over Instagram (Facebook is Instagram’s parent company) that they don’t make it difficult to showcase your brand to followers, like what’s happened to Facebook.
️Favourite KaPow item? How do you like to see it worn? I am loving the girly prints at the moment, especially the fabrics that have a touch of neon in them, like the ice-cream and watermelon prints, they have been so popular.
️What’s next for KaPow? I’m trying to work on the winter range now, sourcing some cute fleecy fabric for harem trackies and hooded vests, slouch hats and snoods (scarves). Some prints include penguins, deers and huge stars.
Shop KaPow Kids online here
KaPow Kids is also on Instagram & Facebook
All photos by Fi Mims Photography
*Millie features in the recent KaPow Kids photo shoot