Sweet, handmade wearables for your little ones. Little Maggie Moo does it so well – cute-as-a-button bloomers, matching tie-up headbands and pretty floral prints that match your baby’s wardrobe basics.
Your name & brand? Christy & Ansje, Little Maggie Moo
Where are you based? Christy is in Melbourne, Ansje is in Ocean Grove
When was Little Maggie Moo established? December 2013
Your label’s bloomers & head wraps are just adorable on little ones. Where do you find your inspiration? We both love floral prints and bold colours and make a special effort to source fabrics that are different to other handmade shops. Inspiration usually comes from browsing through fabric stores and finding a fabric with that special something!
There’s a lot of market competition, how do you keep ahead of the pack? We actually don’t do a lot of research into what other businesses are doing, we prefer to do what WE like. We’re just lucky that our customers (who come back time and time again) like what we do!
Is it possible to have a work/life balance? It is, but at the moment, the balance is more work than life as we get established. Hopefully in time, it will swing a little more the other way.
Best piece of business advice you’ve received? Join Instagram! It really is the best tool to get your name out there. 99% of our orders come directly from IG mamas.
How has Instagram changed the way you advertise your brand? Ten months ago we were new to Instagram. I remember calling my brother and asking him what a hashtag was for? Now we’re established, we are very lucky, as many of our IG customers allow us to repost images of their little ones in Little Maggie Moo wares. What better way to advertise our items?! We feel very lucky indeed.
Favourite Little Maggie Moo item? How do you like to see it styled? Our favourite item is our bloomers. They’re so versatile. They’re perfect in the warmer months on their own (who doesn’t love chubby little baby legs?), or can be worn with a pair of tights underneath in the cooler months. Teamed with a cardigan and top knot, your babe is ready!
What’s next for Little Maggie Moo? Tonight (8pm AEDT, November 14) we release our Summer range, which includes some gorgeous fabrics for boys! Also look out for a collaboration with our good friends @paperkranek8 – super excited about this project!!
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*Millie is a Little Maggie Moo brand representative