Baby Max’s early arrival into the world meant he didn’t have an easy start to life.

But a new fundraiser started by his loving parents will raise awareness and make that start a little easier for other premature babies.

Heidelberg Heights couple Janelle Moran and Leslie Pogson, along with their daughter Alice, 1, initiated the new venture in memory of their son and brother Max, who died as a result of being born prematurely in 2011.

Posters featuring “fun and quirky” illustrations of Australian animals, from the ant to the zebra finch, are now available for purchase online.

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The fundraising posters feature Australian animals and are both stylish and educational

Created by graphic designer and illustrator Jessie Brooks-Dowsett, the posters are stylish, smart and educational.

Ms Moran said all proceeds will go directly to Max’s Gift, a special research fund named in memory of their son at Melbourne’s Royal Women’s Hospital.

“Every day in Australia 57 babies are born prematurely. Sadly our son Max was one of these children,” she said.

“For every miraculous story of survival there is one that does not have such a happy ending and this is our chance to raise awareness and funds to find out why.

“We know first hand what it feels like to walk out of a hospital with aching hearts and empty arms and if we can do something to change this for another family then we want to do it.”

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Leslie, Janelle and Alice

The posters (310mm x 460mm) are $15 each (plus postage) and can be purchased online at The Smallest Things.

Click the link for further information about Max’s Gift

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