The Wild Collective hopes to set a new benchmark for large-scale shopping events – and the annual fair is about to land in Melbourne.

The premier event will showcase stalls from leading international and local designers and contain individual spaces to entertain every member of your tribe.

That’s right – while you shop, Dad can relax in the pop-up pub. Or the whole family can fill up at the Eatery and then parents can join their children in the Kids Zone to mix up the day.

More than 120 leading designers will bring their shop to the fair, the handpicked vendors offering homewares, fashion, food and everything in between.

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Cooking demonstrations and live entertainment will round off what is promising to be a shopping experience not to be missed.

Designers and businesses are contributing to a Hunt and Gather box for a limited number of visitors to collect sought-after items to eat and take home using a supplied map. Businesses involved include LuxBite, Humble Body, Paper to You, Fizzy Pop Designs, My Little Tribe and Arlo and Co.

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The market will allow shoppers to be inspired by premium brands offering the best in eclectic and handmade fashion, beauty products, handcrafted furniture, toys, eco-friendly products and art.

Baby change facilities and will be available in the parents’ area, which doubles as a space for the little ‘wildlings’ to rest quietly and be fed. A play zone for little and big kids will provide an area to let off some steam. Men and teens can seek refuge in the Man Cave, a zone for the boys to hang out, relax or play pool.

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Australian children’s clothing label Oobi will use the event as a platform to launch its exciting new summer range, I Love Candy. The collection will continue the brand’s vision to make fun, unique and accessible clothing for girls aged newborn to 13 years.

Oobi will also introduce its charitable program and has pledged to donate a piece of clothing to a child in need with every piece sold from spring’s Barefoot Princesses range, which will be released early August.

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The release of Oobi’s new range at The Wild Collective comes with some good news for children in need

The Wild Collective is a concept that creators Amy Cimino and Renee Falkh have been developing for years after researching local and international events, fairs and exhibitions.

“The Wild Collective is for anyone. We have created a new way to shop by transforming the retail experience to be fun – not just a quick necessity,” say the pair.

“The Royal Exhibition Building is the perfect venue to kick off The Wild Collective and it will be a sight to behold when people see for themselves what we do with it.”

“This event is all about bringing special, handpicked brands together in a space that is more than just functional. It will excite, entice and exhilarate the imagination.”

The Wild Collective is on at the Royal Exhibition Building in Melbourne from August 15-16. Doors open 10am-4pm. Entry is $2, children under 15 free.

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