A gap in the baby and toddler clothing market for quality, hardwearing outfits with a design edge led Melbourne mum-of-two Karena Simpson to do something about it.

Pappe is a new high-end, luxury Australian fashion label and it is simply beautiful. The premium fabrics used in the Pappe garments are hand picked for softness and longevity – and it shows.


Shopping for her two boys, Karena couldn’t find anything that met her high expectations for design and sophistication. Keeping with the brand’s signature to make clothing with a timeless, minimalist aesthetic, each Pappe garment is meticulously designed, sampled and tested.

The attention to detail is the perfect finishing touch – there’s soft trims, hand-sewn leather embroidered labels, pocket details and mother of pearl buttons.




The clever part about Pappe is that while the fabric, look and feel of each piece is luxurious, the designs are still practical. The clothing is not only comfortable but still very chic. Millie will get so much wear out of her organic cotton tees and spot bloomers (which are made from a Turkish cotton linen chambray).



The label has every piece that should be in a little one’s wardrobe. Cardis, bloomers, jeans, onesies, hats, relaxed pants and stretchy leggings – as well as a range of blankets for bubs – are all in a palette of neutral, unisex colours and chambray, navy and tartan. The handcrafted leather lace-up shoes and lambskin slippers are gorgeous too.

The full Pappe range is available online with worldwide shipping.


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